A number of customers that I work with on a regular basis make a common mistake that reminds of the fads in the health and fitness, they want to buy SOA just like everyone want to buy the fitness pills. Is there something like SOA in a box? Is SOA something you can buy, unwrap and start using?

When we talk about creating smart solutions the first reaction is always to create something. A differen view on creating smarter solutions could be about removing something.. Lets call that something "complexity".

I like to take ideas from business and germinate them across technology projects to enable different thinking. In one of my recent readings "Blue Ocean Strategy" I encountered a well defined framework that enables creative thinking.